apple-tv-plus Sep 10, 2026
Apple TV+ is suddenly stacking premieres like it knows what it's doing
Four straight weeks of new shows starting with Slow Horses season 5. Apple's learned that spacing out releases actually works.
iphone
Apple's First Foldable Costs Two Grand. That's the Story.
Ternus’s first keynote: a $1,999 iPhone Duo, a missing base iPhone 18, and a premium playbook that treats price as the feature.
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iphone-air Sep 10, 2026
Apple's iPhone Air trade-in math is quietly brutal
The $200 premium to buy an iPhone Air vanishes the moment you trade it in. That's not an accident.
iphone-18-pro Sep 9, 2026
Bloomberg Predicts iPhone 18 Pro Colors Minutes Before Event, As If Anyone Cares
Right before showtime, we're getting yet another leak about iPhone 18 Pro colors. The safe bet? Apple's sticking with what works.
macbook-pro Sep 9, 2026
B&H knocks $200 off the 48GB M5 Pro MacBook Pro, which is still $2,899
A flash sale on the upgraded 14-inch makes the RAM bump cheaper, but you're still deep into Pro territory at nearly three grand.
john-ternus Sep 1, 2026
John Ternus's First Tweet Is Exactly What You'd Expect
The new Apple CEO joined X with a one-word post. It's both a callback to Steve Jobs and a sign that Ternus isn't Tim Cook 2.0.
airpods Sep 1, 2026
Apple's fabric AirPod patent is clever tech hunting for a real problem
A new patent describes scanning your ears to 3D-print custom AirPods. The tech is cool. The logistics? That's the actual question.
iphone-ultra Aug 31, 2026
iPhone Ultra Ships When Apple Figures Out the Hinge, Apparently
The foldable iPhone gets announced next week, but don't hold your breath for a delivery date. Apple's playing it safe after the hardware nightmares of 2024.
iphone Aug 30, 2026
Apple's fall lineup: iPhones, yes, but also a Home push and new iPad mini
September and October look crowded. New iPhones are the anchor, but the real story is whether Apple's Home products finally get the attention they deserve.